Copy Their Homework: See How These CPG Brands Set Up Their Briefs to Create Marketing Gold🏅
Here's how these five brands optimized their campaigns for amazing UGC.
Winning Ad Strategies, Copy These Signature Content Moves, and Remarkable Oragic Social Strategies
Time to go VIRAL
Honestly, there isn't a secret to going viral, the most you post the more you're rewarded... TikTok is THE platform for getting your product to go viral which makes UGC posts and influencer strategies among the more important aspects of a solid TikTok presence.
1. Testimonial Style Ads
Plant People has been implementing this strategy on their TikTok ads and has seen performance in the top 1% across multiple assets.
2. Organic Social Assets
Engagement Bump
Corkcicle saw a 92% increase in engagement on organic social by utilizing micro influencer's reel content
Boxed Water is Better
Looking for content that felt organic, Boxed Water is Better leveraged one of our favorite trends - #GRWM (that's Get Ready with Me for the elder millennials).
Their brief prioritized native-feeling content that would feel at home in a feed. Their number one "do"? Lifestyle-focused content with creators featuring themselves prominently in the videos. We say mission accomplished. 💪
Clio Snacks
Needing to promote product availability at Aldi, Clio Snacks sent creators to their local retailer to film in the wild.
Their brief specified that creators should showcase themselves at the store, grabbing Clio Snacks products off the shelves, and unwrapping themselves a treat. This creator included a sweet hook to get their viewers' attention - we love to see it. 👀
Firstleaf
Wanting to educate viewers about what makes their subscription wine offering different from others in a crowded market, Firstleaf called out key features (no-risk trials, new wine every month, etc) for creators to shout from the rooftops about.
Their brief doubled down on messaging that they knew made their offering special, cutting through the noise on social media to get to the point quick! 🏎