Riffing off of a tried-and-true UGC category, testimonial videos, Plant People were able to land an ad in the top 1% industry average in conversions on TikTok.
Their brief encouraged natural and authentic-feeling content with an uncluttered setting, eco-friendly practices and routines, and trending ingredients for videos that are both fun to watch and drive meaningful conversion when repurposed as ad assets. 📈
Just check out these stats from the TikTok Ad Library:
By nailing a list of USPs like "high-protein," "low-carb," and "100% plant-based," immi doubled down on messaging they know works.
Their brief let creators be authentic to their own voice while folding in the brand's key selling points as applicable to the creators' own interests. This strategy lends itself to having a solid variety in the content while making sure that the brand's greatest hits are well represented in the content. 🎸
Looking for content that felt organic, Boxed Water is Better leveraged one of our favorite trends - #GRWM (that's Get Ready with Me for the elder millennials).
Their brief prioritized native-feeling content that would feel at home in a feed. Their number one "do"? Lifestyle-focused content with creators featuring themselves prominently in the videos. We say mission accomplished. 💪
Needing to promote product availability at Aldi, Clio Snacks sent creators to their local retailer to film in the wild.
Their brief specified that creators should showcase themselves at the store, grabbing Clio Snacks products off the shelves, and unwrapping themselves a treat. This creator included a sweet hook to get their viewers' attention - we love to see it. 👀
Wanting to educate viewers about what makes their subscription wine offering different from others in a crowded market, Firstleaf called out key features (no-risk trials, new wine every month, etc) for creators to shout from the rooftops about.
Their brief doubled down on messaging that they knew made their offering special, cutting through the noise on social media to get to the point quick! 🏎